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Is customized home still popular

   Release date: 2020-10-29     Hits: 31    Comment: 0    
Note: On August 14, opal home (603833. SH) released the first half of 2020 performance express, both revenue and profit declin
 On August 14, opal home (603833. SH) released the first half of 2020 performance express, both revenue and profit declined.
 
 
 
According to the announcement, the first half of the year's revenue was 4.966 billion yuan, a year-on-year decrease of 9.88%; the net profit was 489 million yuan, a year-on-year decrease of 22.70%; the non net profit was 443 million yuan, a year-on-year decrease of 25.59%.
 
 
 
As for the decline in performance, opal said that it suffered from the impact of public health and safety events, delayed house sales and decoration demand, slow recovery of consumer confidence, and decline in household product purchase demand of residents. Such a superimposed change in consumption environment has a more obvious impact on the customized furniture industry.
 
 
 
Oupai home was founded in 1994, with the overall cabinet as the leader, mainly engaged in whole house customization, wardrobe, bathroom, doors and windows, furniture, whole decoration big home, wall decoration wallpaper, soft decoration, kitchen electrical appliances and bedding, etc., with Opal as its brand.
 
 
 
At present, the increase of the proportion of hardcover and whole decoration channels also has an impact on the pattern of the home market. As an old household enterprise, the impact of the external environment on Europa home furnishing is also growing: on the one hand, the market share of the cabinet, bathroom and other retail furniture is obviously squeezed by hardcover; on the other hand, the whole house customization (wardrobe) is more prominent as the flow entrance of home decoration.
 
 
 
In addition to the performance of the business crisis, in recent years, the oupai home in the consumer reputation has been declining, repeatedly exposed complaints, quality, infringement and other issues.
 
 
 
According to Tianyan survey data, there are 1164 legal proceedings in opal home, including 798 trademark infringement cases. Consumers' concerns mainly focus on the difficulty of refund of intention money, discrepancy between quotation and reality, delay of construction period, decoration quality and after-sales service.
 
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